ERT Information

Wal-Mart trials HDTV specialists
11 June 2007

In the US, Wal-Mart, the parent company of Asda, is testing the presence of ‘HDTV specialists’ on its consumer electronics (CE) sales floors and this summer will introduce several HDTV SKUs in a new programme with Sony as part of its recently announced CE initiatives.

Gary Severson, entertainment and electronics senior VP, said:  “One of the things we’ve been working on is our customer experience and how we can improve it to make sure that the customers already in the stores are going to be willing to spend their dollars with us here in our electronics area.”

Wal-Mart has also been working on its communications and point-of-sale in the consumer electronics department, as well as offering electronic training modules in its Connections Centers, enabling departmental employees to train at will during quiet periods.